Experiential Design - Branding

EYEKONIC Dance Studio is a branding concept inspired by the energy, visuals, and performance style of KATSEYE. The project focuses on creating a bold, high-energy identity that reflects movement, confidence, and individuality through dance culture. I developed a visual system that combines dynamic typography, vibrant color choices, and expressive layouts to capture the feeling of performance and rhythm. The goal was to translate the studio’s vibe into a brand that feels modern, iconic, and performance-driven.